Since the selection of this list in 2006, the value of Yuchai's brand has continued to rise, leading the industry for 12 consecutive years, and ranking first in the brand value of Guangxi enterprises. It is understood that the World Brand Lab is an international and professional brand research institution headquartered in New York, USA, winner of the 1999 Nobel Prize in Economics, “Father of the Euro†and Professor Robert of the University of Columbia. ·Mundell (Robert Mundell) is the chairman and is wholly-owned by the world's leading strategic consulting firm World Entrepreneur Group. Experts and consultants come from Harvard University, Yale University, Massachusetts Institute of Technology, Stanford University, Oxford University, Cambridge University, etc. The world’s top universities, their research results have become an important basis for the evaluation of intangible assets in the M&A process of many companies.
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Yuchai brand value trend
incredible! Yuchai's brand value exceeds 30 billion for 12 consecutive years
On June 22, 2017, the World Brand Lab released the "China's 500 Most Valuable Brands" list in 2017 in Beijing, and Yuchai was ranked 103rd in China's 500 Most Valuable Brands. Brand value is determined by In 2016, the 28.195 billion yuan jumped to 34.596 billion yuan, surpassing 30 billion yuan for the first time.