"It's deserted. It's really deserted. It's always a 'Red May' that is booming, but this May this year is very sluggish." A GAC Toyota dealer joked about this "May" that made them helpless. The reporter learned from the dealers of major brands in Guangzhou City that the current auto market is still light and the car sources are adequate.

Last Sunday, the reporter visited the Motor City in the racecourse. Although the weekend is the same day and it is the traditional peak season for the automotive market, there are very few people in the car city. Most of the stores only have one or two people watching cars, and some of the cars are even more conspicuous. Only the stores of Dongfeng Nissan and FAW-Volkswagen are in the store. More lively. A FAW-Volkswagen dealer's sales staff said that although there are many people in the store, but the majority of people to see the car, there is little willingness to buy a car, the consumer's willingness to buy a car is still sluggish.

The high inventory of dealerships is accompanied by a decrease in people's traffic. At the same time, the biggest headache for dealers is the general increase in inventory. Shanghai Volkswagen, Chevrolet, BYD, Dongfeng, Dongfeng Nissan and other dealers interviewed by reporters all reported that at present, the stocks in each store are basically enough, or even more.

According to Jiang Zhanglin, general manager of Hefei's mass-market store, consumers are very rational in buying cars now. Besides vertical comparison of prices, they will also compare horizontal models and even after-sales services. With the rise in the price of oil, and the unfavorable environment, the pressure on dealerships is also growing. It said that at present, the store has more than 150 cars, if the next two months, digestion is not good, the inventory will soon reach 200. This number is enough for a single store to sell for two months.

BYD A1.com has a dealer who declined to be named, saying that although F3 sales are very good at this store, F6 sales have been difficult to improve due to its low price/performance ratio. It revealed that at present the store has reached more than 200 sets of inventory, even if not into the new car is enough to sell for two months.

Dongfeng popular sellers said that after the cancellation of the three major benefits at the end of last year, the sales of small business vehicles hit more clearly, and the number of dealers who had been unsold for consecutive months in the first quarter increased significantly. The dealer said that the current store inventory has reached nearly 300 units, the pressure is evident.

Although not as stressful as small cars and self-owned brands, Cao Xiaojun, sales manager of the Anping store at the Chevrolet dealers, is not comfortable. Cao Xiaojun said that in April the group bought more than 500 vehicles, but sales in May were notably lower than the same period last year. Although there are many new cars listed on the Chevrolet, the store still has more than 200 units in stock. Even if it does not enter the new car, it will take one and a half months to digest.



There is no significant change in the discount rate. At the current stage, the elastic demand of the entire auto market is relatively small. To give larger discounts is only to take customers away from other manufacturers or distributors, but can not really attract consumers who do not want to buy cars to buy Cars, so using discounts to stimulate sales during off-season is not a very wise choice.

“At present, the market itself is relatively weak, even if it gives a big discount, the impact on sales will not be too big.” Li Zhenda, sales manager at Chang'an Ford Xinfu Store, revealed to reporters: “The current carnival can give a cash discount of 7,000 yuan and 3000 Yuan national energy-saving subsidies, discount Fox different models ranging from 8,000 yuan -14,000 yuan, Mondeo - winning 2.3L has 2000 yuan discount."

GAC Toyota's concessions are also maintained as far as possible during the "May Day" holiday season. As the main sales force in the first half of May, Camry is now offering discounts of between 13,000 and 18,000 yuan; even if it is a relatively non-popular Yaris, the discount is 12,000 yuan. The same is the main force of Highlander, now only 3,000 discount. When asked if there will be a greater improvement in the future privilege strategy, a manager of the Guangfeng dealer said: “Now that the auto market is so sluggish, maintaining the '51' concession is only an expedient measure. With rapid changes, there will be no increase in future discounts, and it is difficult to predict now."

The reporter found in the Dongfeng Nissan Dongtai 4S shop, Tianzhu discount is also around 23,000 yuan, while the hot sun is still no car discount, only the country's 3,000 yuan energy subsidies; and the Trent series of concessions is around 10,000 yuan.

Throughout the entire automobile market, the overall situation is still light. However, many dealers are still full of confidence in the future automobile market. Li Zhenda said, “Although the market is indeed a bit cool, but it is not as bad as it was imagined, it is only a drop of 10% in terms of store sales. In fact, it is very likely that our expectations are higher. May of the previous year It sold 160 cars. In May of this year, it wanted to sell 200 cars, but now it can only sell 100 cars. Of course it will be disappointed."

Cheng Songbai is still optimistic about the Guangzhou auto market. He believes that the price war is unlikely to occur within at least two months. "Now is the adjustment period of the auto market, and the temporary fall is within the normal range."