Who will be the mid-level and senior automobile market champions in 2012?

Last year Accord sold 160,000 cars for four consecutive years

Last year was the year of centralized listing of domestic high-end auto markets. More than ten models, including the new Magotan, the new Camry, the new Passat, the Peugeot 508, the eighth-generation Sonata, the Dongfeng Yueda Kia K5, have been listed on the market and become the most popular scene in the auto market.

One year passed, and who is the champion of the mid-to-high-end auto market? The reporter recently learned from the authoritative department that in 2011, the cumulative sales volume of the eighth-generation Accord of Guangzhou Automobile Honda reached 160,735 units, which won the 2011 domestic championship sales in the mid-to-high-class sedan market. This is also the eighth-generation Accord which has won four consecutive years since it was listed in 2008. The annual sales championship of the limousine has created a new record for the Chinese auto market.

The product is king

In 2011, under the background of the overall slowdown in the auto market, the competition in the high-class sedan market can be described as "terrorous." The eighth-generation Accord, as the leader, has naturally become the target of all competitors. Under the situation of strong rivals, the Eighth Generation Accord continued its unabated manner. In the first half of 2011, the eighth-generation Accord won the championship in mid-level luxury cars. In the second half of the year, the eighth-generation Accord’s offensive continues unabated, making it the only mid-to-high-class car with a total sales volume of more than 160,000 units.

Competition in the auto market is not only about speed, but also endurance, which ultimately reflects the overall strength of the product. Especially in the case of a full-scale upgrade of the mid-to-high-end auto market in 2011, it is not only the products that truly embody strength, but also the superior service quality. To a certain extent, the era when products are king has passed, and the mid-to-high-end automobile market has entered the “product competition era”. The reason why the eighth-generation Accord was able to compete in numerous strong enemies was based on the "dual-core drive" of product and service.

Yao Yiming, deputy general manager of Guangqi Honda, stated that the “dual-core drive” of the eighth-generation Accord products and services is the key to Accor’s ability to win titles for many years. In particular, the eighth-generation Accord has just launched the first three-year or 100,000-km warranty policy, setting a new benchmark for mid-to-high-end auto market services. It has not only received high praise from consumers, but also triggered a service upgrade in the industry. Since then, Guangzhou Automobile Honda has not stopped improving and innovating in the after-sales service area.

In J. D. In the 2011 China Post-Satisfaction Index (CSI) report released by Power Asia Pacific, GAC Honda won the first place with a score of 63 points above the industry average. The score of 896 marks the creation of the survey. The highest record in 11 years. It is worth mentioning that GAC Honda has been ranked in the top two of China's After-Sales Service Satisfaction Index (CSI) for three consecutive years and it is also an unfinnable new record in the industry. At present, Guangqi Honda has built more than 470 special stores across the country, serving nearly 2.2 million customers.

Next year's price war will be more intense

In China, Accord not only witnessed the rapid development of the Chinese auto market, but also witnessed the rise, growth, and growth of the Chinese elite. What is most envied by competitors is that Accord has the largest group of medium and high-end car users in China – a huge amount of more than 1.3 million yuan. It is understood that Accord's global sales will soon exceed 19 million vehicles, is the world's first-selling mid-to-high-class cars.

Yao Yiming, deputy general manager of Guangzhou Automobile's Honda Group, believes that the Accord’s rise and growth together with the elite of China’s society has also given the Accord brand a more cultural identity. The ethos and charisma of Guangzhou Automobile Honda are the driving force behind Accord’s continued leadership in the mid-level auto market.

In the past year, both the German team, the new Passat, the new Magotan, and the Japanese representative of the new Camry have completed the update. Coupled with the eighth generation of Sonata, Kia K5, Peugeot 508, Citroen C5 also joined the team battle, the high-definition bus in the senior year of the car, really refreshing for consumers.

According to the data released by the consulting agency Anlu Qin, since July of last year, the price cuts for mid-to-high-end cars ranked first in all market segments. Among them, the Class B vehicle terminal discount index was -0.33, a decrease of 0.39 month-on-month, which was significantly greater than the A-class vehicle. The smaller the terminal discount index, the greater the discount on the market.

Since August last year, the price war for medium-to-high-end cars has been very impressive. Due to excessive sales pressure, for mid-to-high-end car manufacturers, whoever takes the lead in price cuts and who drops the most, whoever can occupy the market most quickly. It can be predicted that with the intensification of competition, the mid-to-high-end automobile market in 2012 will usher in a new round of fighting.