LED drive power enterprise development road

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According to market research organizations, the LED driver IC market's revenue in 2015 will increase from nearly 2 billion US dollars in 2010 to nearly 3.5 billion US dollars, during which the average compound annual growth rate is 12. LED lighting IC required for LED lighting. It will be the main growth force of the market. However, while the LED driver market is expanding, it may be accompanied by a decline in product prices. In addition, AC-LED products will reduce the number of required driver ICs or even drive ICs, but will not generate revenue for the market during the forecast period. Significant impact, and even help accelerate the market penetration of LED lighting products, LED drive power will have a broad application prospects. At the same time, the domestic homogenization competition also causes the company to increase revenues without increasing profits. Will the implementation of the LED driver power supply officially incorporated into the 3C compulsory certification in September will standardize the current disordered market to reduce the homogenization of the disease? In such a favorable but competitive environment, how should LED power companies break through and develop? Recently, the reporter interviewed Liao Yuzhu, general manager of Dongguan Lingguan Semiconductor Co., Ltd., who is steadily moving forward in the LED driver power supply field, to understand the current real market conditions. Innovative thinking and strict standards pay equal attention to the current domestic market homogenization competition, the similar products abound, the entire industry is in urgent need of innovation, and the leading semiconductors can launch different types of new power supply every month, Liao Yuzhu said, First of all, from an individual's point of view, I despise homogenization competition. This kind of plagiarism is a disrespect for the results of other people's labor. From the industry, this phenomenon is very common in China, product design is too simple, and there is no inherent innovation and research. The low technical threshold has led to confusion in the Chinese LED market. From the perspective of enterprises, the company is mainly engaged in technological innovation. From 0-300w, all products are independent innovation and research and development, which is different from similar products in the market. We have this concept in the stage of design and development. Even products of the same specifications must have their own characteristics. After marketing according to this feature, we can get good market feedback. Accordingly, this has become our constant The source of innovation. In the context of such a high-speed LED technology and market, there are many products in the crown that are sold in 2009 and are still hot products. The reason is that we have carried out innovative and differentiated evaluation improvements at the beginning of the R&D case, and have always followed the principle that products pass the safety regulations and EMC is standard. It is the current crown that has many evergreen products. Of course, innovation will inevitably require a certain amount of research and development investment, especially equipment investment. The crown is equipped with some new types of testing equipment, such as infrared imager, lightning surge tester, EMI tester with shielded room, electrostatic generator, etc. Etc., this is all that the testing and certification organization has, and what the general company does not have. Although there are many investment in this area, it is equivalent to pre-testing safety and EMC in advance in its own company, which can greatly shorten the time to market after product certification. In addition to product innovation, quality is also a key issue. After all, the quality of the LED driver directly affects the life of the lamp. The leader has considered all the products from the design stage. For example, the built-in series of products require the temperature of the working environment to reach 80 degrees, and the temperature of all key components must meet its rated limit and leave a certain margin. From the perspective of production control, the raw material supply of the products, as small as the resistors and capacitors, are made of Taiwanese materials, and the internal quality monitoring is very strict. The products will be distributed to the end customers after at least six processes. On September 1, "CNCA-C10-01: 2014 compulsory product certification implementation rules lighting appliances" implementation, LED drive power supply officially included in the scope of 3C compulsory certification, which further regulates the current disordered LED market, or reduce domestic homogenization The phenomenon of competition, but it may also cause large-scale closures of enterprises. In this regard, Liao Yuzhu cited a popular example. If you have always followed the traffic rules to drive, there will be no sense of restraint over time, but for those who often violate the rules, once strict, he will be very uncomfortable. The same is true for LED power companies. If companies have been producing products that are not rigorous and non-standard, once they have a national standard, they will be helpless. Certification is a high threshold for some low-tech companies, and it takes a long time and costs. Therefore, some small enterprises in China have saved this step. The crown has been designed and manufactured according to strict foreign standards, and domestic standards have long been without obstacles for us. Because China's 3C standard is also extended from foreign IEC or TUV certification standards, the difference is not big.

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