(Source: "Focus Vision" on page 20)

Guangzhou Guoken Machinery Equipment Manufacturing Co., Ltd. is a high-tech enterprise that integrates R&D, manufacturing, and sales. The company's R&D center is integrated with the scientific research institutes of dozens of famous universities across the country such as Tsinghua University to develop and own dozens of companies. Patented technology. The company passed the ISO9001 international quality management system, the products sell well in the country and dozens of countries and regions in the world. National Research Machinery has become an internationally renowned brand.

Interview guests: Mr. Wang Shengyue, Party Secretary of National Research Institute of Machinery Co., Ltd. English name: Guangzhou Guoyan Machinery Making Co., Ltd.
China Manufacturing Network AS Certification Supplier Showroom: http://cnguoyan.en.made-in-china.com

If you say that you are the legendary "eating goods," then you must be familiar with "Pho noodle." This kind of food that is tender, smooth, thin, and delicate is a common snack in Guangdong, Guangxi, and Southeast Asia. About 1860 originated from Guangzhou Shahe, hence its name. The raw material of "Pho powder" is the most common rice in our life. From a grain of rice to a crushed river rice, the production process is naturally not simple.

The traditional hand-made phowak process has a long history, but it is time-consuming, inefficient and inefficient. Mechanized production is the inevitable way. However, when the traditional thing is linked to mechanization, people will have “whether to retain authentic flavor” or not. There are traditional doubts. In this regard, Wang Shengyue, Party branch secretary of Guangzhou Guoken Machinery Manufacturing Co., Ltd., gave us an explanation.

Tradition and modernity, so that every family Pho <br> <br> traditional manual process produced rice noodles, water quality, climate, raw materials have strict requirements, produced by the Pho without any additives, the original ecological , color, beauty, good taste, fresh and smooth chewy. However, due to the complicated hand-crafting process, harsh production conditions, and low production efficiency, the gourmet rice noodle has not been rapidly developed during more than 100 years of history. It can only be eaten in a few places along the coasts of Guangdong, Guangxi, and Fujian.

After the reform and opening up, the country’s population flows have been increasing day by day. People’s demand for river flour has become greater and greater. Traditional manual craftsmanship alone cannot meet market demand. In the 1990s, some machinery manufacturing enterprises in Guangdong began to develop small hopper powder machines. Guangzhou Guoken Machinery Equipment Manufacturing Co., Ltd. also spent a large amount of money in 1998 to establish a food machinery branch. "We must keep up with the pace of the times." For the company's decision, Wang Shengyue explained.

"The technical difficulty in the development of the powder machine is how to preserve the original ecology, color and beauty, good taste, and smooth freshness of the traditional handicrafts." Wang said. As a result, Guoyan Machinery hired experts from Tsinghua University and South China University of Technology to guide research and development. It began with small-scale noodle machines, and after more than 10 years of trial and error, continued investment, and continuous expansion, it finally achieved an effective connection between traditional technology and modern industry, and successfully developed High-end and mature series of products--Hefen series, Liangpi series, Dongbei large puller series, Jelly powder machine series, pig intestine powder machine series, rice flour machine series, large and medium dry river flour production line, etc. Applicable to all kinds of climate, different water quality, all kinds of rice and different geographical advantages.

Among them, Guoyan Paihe has become a well-known national brand and has more than 20 patents sold throughout the country and exported to the United States, Australia, France, Canada, New Zealand, South Korea, India, Indonesia, Malaysia, Venezuela. North Korea, more than 30 countries and regions. The successful R&D and promotion of phobia made this traditional snack, such as phoria, enter into millions of households and go abroad. As the world knows, in January 2010, the American “Los Angeles Times” regarded Chaochao as 2009. The top ten food recipes of the year. "Let the traditional food of Guangdong powder go into millions of households and become famous all over the world," said Wang Shengyue proudly.

One-stop services so that customers get benefits <br> <br> and let Wang Sheng-yue pride does not stop there. At present, the market share of Guoyan brand phoenix machine series products has reached more than 60%, and this achievement is not unrelated to the "one-stop quality service" that National Research Institute of Machinery Co., Ltd. respects - from a single product to upstream and downstream complete sets of products. From a single point-to-point after-sales service to pre-sales, sales, after-sales service one-stop service transformation - this created a new model of the production and operation of the same industry.

Pre-sales: Science project plan to save customers purchase costs

Wang Fengyue said that when customers are learning about the phoenix machine series products, Guoyan Machinery will promptly provide scientific, reasonable, economical and practical project plans according to the needs of customers, and provide customers with products and upstream and downstream matching products. The technical requirements, energy usage requirements, site requirements, and customer market conditions are analyzed and detailed plans are made. And tell the customer the company can produce the product model, technical performance, investment scale, provide a complete set of product prototypes, according to the customer's purchase intention to carry out simulation exercises.

In this way, the original customers had to run eastward and west, and the procurement tasks that could be completed through extensive market research could be successfully purchased once at Guoken Machinery. “Our aim is to purchase savings for transportation, accommodation and expenses for our customers, reduce time and labor costs, and achieve a win-win situation,” Wang said.

Selling: tailor-made, allowing customers to get the best investment results with the lowest investment

After the customer purchases the hopper machine order, Guoken Machinery promptly organizes the sales, technology, and production departments to organize the design and planning according to the customer's order requirements, meet the customer's requirements for the use of equipment raw materials and technical performance, and comprehensively consider the local energy use situation. , market environment, site requirements, local culture and other factors to organize production. Ensure that the product's technical performance is good, the stability of the complete set of equipment is high, and the investment is cost-effective. Save the investment cycle for customers, reduce investment risks, and achieve maximum investment results.

After-sale: Centralized service, saving cost for customers

According to Wang Yanyue’s introduction, customers invested in complete sets of hopper equipment, and the National Institute of Mechanical Research will organize on-site free training in time. The company’s full-time pollen production trainer will explain the operation procedures and technical requirements and teach the customer on-site operation until learning. Save the cost of installation and commissioning for customers. After the customers put into production, they encounter technical problems. The company promptly arranges the best masters' door-to-door service to help solve problems. The customer invests in large and medium-sized pollen production lines, and the company implements one-stop centralized on-site service. Concentration, personnel concentration, time concentration, installation and maintenance personnel are small and precise, service costs are low, work efficiency is high, work coordination is strong, complete sets of equipment are coordinated and stable, and the use effect is good, saving the cost, time and labor for customers.

For more than a decade, under the strong support of dozens of food machinery experts, Guangzhou Guoken Machinery organically combines traditional craftsmanship and modern technology to produce not only hopper powder series equipment, but also depend on perfect services in China. Dajiang North and South hit the "national research phoenix machine" ring sign.