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Recently, the National Grand Prix Wang Jianlin's “One Million Small Target†swipes in a circle of friends. As a result, each segment of the marketing segment has emerged as the richest man in the world, creating a variety of style “small goals†copywriters. The best of today's hot spots, Xiao Bian had to bow to the Dongfeng light truck, see people and hot spots with the "People's Daily", this "quick quick" marketing routine is a perfect match! 
The same is with the hot spots, issued in the "People's Daily" such a central media than in the micro-Bo, WeChat, friends circle, look a lot on the tall, ah, this is indeed very easterly. Such an outstanding advertisement, no matter where it is, is like the dark fireflies. The vividness, the rustic style, the arbitrary brushstrokes, the maverick composition, and the copywriting style of the rural wall painting style are all thoroughly You betrayed ... ... Dongfeng light truck, you can not dazzle even more serious.
Even though Dongfeng light trucks have played a different role in newspaper advertisements, the promotion and operation of “small target†hot events is full of routines.
The following analysis: Long text without plans deep, do not enter the countryside timid.
Fast attack captured the No Man's Land <br> <br> Speaking of chasing hot spots, small series the most hated than the middle of the night or on weekends God descending news came to light, in particular, the recent serious foul entertainment, see the recent divorce admit Baoqiang Shu Qi released his wedding photos, Cao Yunjin's tearing old Guo, etc., which was not a sudden and fiercely-prepared copywriter dog on weekend nights. He was caught off guard and said good "Monday"!
The introduction of hotspots will quickly and effectively disseminate brand information, capturing impressions in the short term and winning public sentiment, which is the original intention of all brands. Let's look at Wang Xiaofu’s small target, which was sent out last Monday. The bowl hasn’t picked up on the table before it’s crazy about all kinds of brains, but it quickly captures the WeChat circle of friends and Weibo’s popularity.
However, no one would dare to compare with the Dongfeng Light Card. People's Daily has published the “People’s Daily†directly in their own three-day hot copy. As we all know, newspapers usually have to be scheduled one month in advance. Dongfeng light trucks can quickly get a place. It is necessary to say that they have no relatives to work in the People's Daily, and the next FAW liberation does not believe! Xiao Bian even suspected that Wang Jianlin secretly sent the contents of the interview to Dongfeng Light Truck Market Department one month in advance. The tone of the game is that in the current hot spot, Dongfeng Light Trucks can take the opportunity to react quickly, and to seize the authority of the media for the first time, its team's keen marketing sense and neat execution is truly amazing.
Accurate positioning precision passing <br> <br> appeal as a commercial vehicle brand, has Dongfeng light truck full of self-awareness, really understands "what to say, to whom, how to say." Do not look at this ad painting style is simple and casual, the Dongfeng light truck has a deep insight into the inner needs of the target user group: What is the running transport for? Make money! What is money for? Wife and child! Then put a hot spot to say it, perfect!
In fact, it is not unusual to use the traditional mediums such as paper media as the marketing means for topical advertising. However, it is possible to grasp the scale balance in the hot spots, and at the same time, it is quite a test of effort to achieve a clear demand and natural convergence. Although the truth understands, in the daily hotspots to keep up with the tide, it is still impossible to avoid the various cases of lower limits and destruction of the three cases. I like to eat the eyes of the masses of melons. Fortunately, tearing the battle and shouting the small three after occupying the headlines Not only has it not been able to induce social network secondary topics to be forwarded, it has aroused public crowds to resist the boycott.
In comparison, the "quasi" tricks held by Dongfeng Light Trucks are that they have not been led by "100 million yuan", but they are returning to the demand of the light truck driving crowd. The real pain point for running transport owners is how to really save fuel. To save money, we locked the core information of this hot spot “to complete a small goal†and used the idea of ​​“getting one million dollars a year in advance†to create a grounding gas copying idea. The concept game of “making money†as “provincial†can be described as That is accurate and appropriate.
TOUGH manufacturing marketing explosion point <br> <br> Xiao Bian guess "through large mainstream media authority" is not the only hot spot rub Dongfeng light truck did, but not for too long because the schedule, the budget and other issues can only hope too disappointed published cases. Compared to the almost zero-spending social media communications, Dongfeng Light Trucks is willing to pay a large amount of funds for this hot spot.
Generally speaking, most of the main positions of follow-up marketing follow the Weibo and WeChat platforms with high traffic and real-time interaction. Then, whether or not each of the social platforms that are regarded as treasures can bring about each hot spot. What is the actual value of dissemination? When many brands follow the trend, information consistency is often difficult to distinguish, and timely behavior with hotspots is only a manifestation of marketers' “right attitudeâ€.
Dongfeng Light Trucks did not focus on the double micro-Red Sea in this rush of hot spots. Instead, they defected to the authoritative paper media Blue Ocean, eventually creating a marketing explosion with the authoritative nature of the People’s Daily and the topic content itself. The need for quick and accurate implementation, but also the courage and courage of cost decision-makers, which Dongfeng light trucks have, the facts show that this spending is spent cleverly, spend the value!
Dongfeng started with a truck. At the time, Chairman Mao's “East Wind Overwhelming West Wind†carried a generation’s brand memory of Dongfeng Motor. This traditionally independent enterprise that always pays attention to feelings has always been able to create different highlights in different eras to successfully trigger consumption. The audience has an emotional resonance, and Dongfeng Light Trucks is constantly making changes in the sense of the times, from traditional marketing to new marketing promotion, from marketing competitions such as fuel-saving challenges to creative posters marketing, “People’s Daily†hotspots, etc. To cater for the trend of group rejuvenation, the brand's richness and malleability will be expanded with innovative and considerate thinking, and a new marketing model will be created for commercial vehicle manufacturers to change their plans. As the old saying goes, "The road is long and long, and I look for it." Yes, the road to reform is long, and change has only just begun. We are delighted to see the dawn, start with marketing, speak with results. Look at the road ahead to make dreams shine into reality!